摘要
Abstract
As a new field of e-commerce, fresh food e-commerce is still exploring its business model. Due to the char-acteristics of fresh food e-commerce itself and the traditional consumption habits of consumers, buying fresh products through the Internet is an emerging thing for the majority of people. With the rapid development, fresh food e-com-merce has raised more and more attention of society, and it has a certain practical significance to research the devel-opment environment of the fresh food e-commerce. This paper analyzes the current opportunities and challenges faced by Chinese fresh food e-commerce, and puts forward related suggestions.关键词
生鲜电商/机遇/挑战Key words
Fresh Food E-Commerce/Opportunities/Challenges分类
管理科学
