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民办高校招生竞争力提升策略探讨

刘美玲 颜新新

科技广场Issue(4):110-113,4.
科技广场Issue(4):110-113,4.

民办高校招生竞争力提升策略探讨

Discussion on Strategies for Promoting Admissions of Private Colleges

刘美玲 1颜新新1

作者信息

  • 1. 江西科技学院,江西 南昌 330098
  • 折叠

摘要

Abstract

Private colleges have experienced decades of development,and have become an integral part of the higher education in China. However,there is no doubt that public recognition for private colleges is not enough because of their later start and brief cultural background. Consequently,students choose private colleges as alternative. Insuffi-cient enrollment and poor quality of students are the bottleneck restricting the development of private colleges. This paper discusses the predicament of the enrollment of private colleges. From the angle of highlighting school character-istics,servicing the local economy and improving education quality,the paper puts forward some strategies to pro-mote the competitiveness of the private colleges admissions.

关键词

民办高校/招生竞争力/提升

Key words

Private Colleges/Competitiveness of Admissions/Promotion

分类

社会科学

引用本文复制引用

刘美玲,颜新新..民办高校招生竞争力提升策略探讨[J].科技广场,2016,(4):110-113,4.

基金项目

江西省教育考试招生“十二五”规划课题项目“江西民办高校招生竞争力提升与品牌建设研究” ()

科技广场

1671-4792

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