移动通信2016，Vol.40Issue(9)：65-69,5.DOI:10.3969/j.issn.1006-1010.2016.09.012
基于消费者感知价值理论的民营宽带运营商发展策略研究
Research on Private Broadband Operators Development Strategies Based on Consumer Perceived Value Theory
曾剑秋 1柳雪1
作者信息
- 1. 北京邮电大学经济管理学院，北京 100876
- 折叠
摘要
Abstract
On the basis of domestic and overseas research results, the paper put forward a hypothesis and built a conceptual model by interviewing and studying family broadband consumers. Through distributing questionnaires, collecting data, and using SPSS17.0 and AMOS18.0 software to do empirical research on variable correlation and inlfuence path, it ultimately determined four elements that would inlfuence consumer purchase intention: perceived quality, perceived inlfuence, perceived cost, and perceived risk. The paper also studied the relationship between and within the variables before it proposed countermeasures and suggestions on private enterprises value improvement.关键词
消费者感知价值理论/民营宽带运营商/发展策略/结构方程模型Key words
consumer/perceived value theory private broadband operators/development strategies/structural equation model分类
管理科学引用本文复制引用
曾剑秋,柳雪..基于消费者感知价值理论的民营宽带运营商发展策略研究[J].移动通信,2016,40(9):65-69,5.
