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我国互联网药品零售情况及基于上海市民的认知、态度、行为调查

徐富 张劲柏 郑乐艺 李箫 舒丽芯

中国药房2016,Vol.27Issue(15):2028-2031,4.
中国药房2016,Vol.27Issue(15):2028-2031,4.DOI:10.6039/j.issn.1001-0408.2016.15.04

我国互联网药品零售情况及基于上海市民的认知、态度、行为调查

Investigation of Internet Drug Retail Business in China and Cognition,Attitude and Behavior of the Shang-hai Citizens

徐富 1张劲柏 1郑乐艺 1李箫 1舒丽芯2

作者信息

  • 1. 第二军医大学药学院药学队,上海 200433
  • 2. 第二军医大学药学院药事管理与临床药学教研室,上海 200433
  • 折叠

摘要

Abstract

OBJECTIVE:To provide reference for further development of Internet drug transaction services in China. METH-ODS:The data of online drugstores with top 20 approvals data and sales amount were collected bu the Internet,the normative man-agement was evaluated. Meanwhile,questionnaire was conducted to survey and analyze the cognition,buying drugs and correspond-ing requirements of some Shanghai citizens for Internet drug retail. RESULTS:By Jun. 12,2015,totally 307 retail chain drug-stores(online drugstores)had got the License of Internet Drugs Transaction,only 62 online drugstores(20.2%)were in full compli-ance with the normative management;the top 19 online drugstores supplied averagely 1 072±815 OTC medicines,including 259± 165 chemical drugs and 813 ± 650 Chinese traditional medicines,and the top 3 were jianke.com (3 658 species),J1.com (2 071 species)and 360 kad.com(1 523 species). Totally 216 questionnaires were sent out,and 183 were effectively received with effec-tive recovery of 84.7%. The 183 surveyed citizens showed high cognition in distinguishing the authenticity of online drugstores (75.4%) and the authenticity of drugs (67.1%),but low cognition in online drugstore opening qualifications and Internet selling drugs;only 22.4% had the experience of buying drugs online,the degree of satisfaction towards online shopping,from the highest to the lowest,were drug price(62.5%),professional consultation of pharmacists(50.0%),variety of drugs(45.0%),quality of drugs(37.5%),delivery time(35.0%),etc.;the most probably purchased medicine category were vitamins and minerals(63.9%) and medicines for common diseases(40.4%). CONCLUSIONS:Currently the demands and confidence of online drugs shopping of Shanghai citizens are still scarce. Though the access of retailing prescription drugs would spur the Internet drug business,the condi-tion is still immature. It is suggested to sell prescription drugs in a limited way and improve their access threshold,promote Medi-care settlement to multi-faceted promote the orderly development of Internet drug transaction services.

关键词

互联网药品交易/网上药店/零售/认知/态度/行为/调查

Key words

Internet drugs business/Online drugstores/Retail/Cognition/Attitude/Behavior/Investigation

分类

医药卫生

引用本文复制引用

徐富,张劲柏,郑乐艺,李箫,舒丽芯..我国互联网药品零售情况及基于上海市民的认知、态度、行为调查[J].中国药房,2016,27(15):2028-2031,4.

中国药房

OA北大核心CSTPCD

1001-0408

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