南通职业大学学报Issue(2)：31-34,4.DOI:10.3969/j.issn.1008-5327.2013.02.008
关于网络广告的欺骗性接触形式的思考
The Thinking of Online Advertising Deceptive Contacts
笪衍 1郝鑫2
作者信息
- 1. 南通职业大学艺术设计学院，江苏 南通 226007
- 2. 江南大学 设计学院，江苏 无锡 214000
- 折叠
摘要
Abstract
This article pays attention to the emerging forms of online advertising deceptive contacts and ana-lyzed its nature, expression, etc. It discoveres the cause of this online advertising form in terms of the main in-terests from advertising, relevant laws and regulations, network monitoring and other aspects. Then it reflects on the form of online advertising deceptive contacts from the moral and ethical aspects. The articles analyzes the innovation and principle of online advertising form, in combination with community reaction and proposes that the prospect of online advertising form is not positive, and the innovation should be consistent with social and moral ethics.关键词
网络广告/欺骗性接触/创新/道德伦理Key words
online advertising/deceptive contacts/innovation/moral ethics分类
管理科学引用本文复制引用
笪衍,郝鑫..关于网络广告的欺骗性接触形式的思考[J].南通职业大学学报,2013,(2):31-34,4.
