安徽农业科学2016，Vol.44Issue(14)：172-174,3.
泸州道地药材赶黄草的知名度调查及推广建议
Popularity Investigation and Expanding Strategy of Genuine Medicinal Materials Penthorum chinense Pursh in Luzhou
摘要
Abstract
In order to comprehensively grasp the popularity of genuine medicinal materials Penthorum chinense Pursh in Luzhou, we investiga-ted 120 people and some retail pharmacies randomly.Results showed that P.chinense had poor popularity in Luzhou, because of the problems in process technology, research depth and promotion intensity.Based on these, corresponding promotion suggestions were put forward from four aspects of product research, brand building, promotion and government support.关键词
赶黄草/知名度/调查/推广建议Key words
Penthorum chinense Pursh/Popularity/Investigation/Promotion suggestion分类
农业科技引用本文复制引用
周玉婷,赵成文..泸州道地药材赶黄草的知名度调查及推广建议[J].安徽农业科学,2016,44(14):172-174,3.基金项目
泸州医学院2013年国家级大学生创新创业训练计划项目“泸州道地药材赶黄草的销售现状及对策分析”（201310632004）。 （）
