经济数学2016，Vol.33Issue(2)：68-74,7.
基于广告、技术、奖励的二级供应链效益最大化研究
Research Based on Advertising,Technology,Reward of the Maximum Benefits of Two Echelon Supply Chain
韦才敏 1李忠萍 2范衠1
作者信息
- 1. 汕头大学理学院广东汕头 515063
- 2. 汕头大学数字信号与图像处理技术重点实验室，广东汕头 515063
- 折叠
摘要
Abstract
The influence of supply chain efficiency was studied by the advertising ,the introduction of advanced technol‐ogy and the rewarding employees .For two echelon channel with a single manufacturer and a single retailer ,based on elastic de‐mand function ,in the promotional‐price sensitive demand ,quality‐sensitive demand and reward‐sensitive cost condition model was constructed .The objection is the maximum profits sum of the whole supply chain and the minimum profits difference square between the manufacturer and the retailer .Firstly ,the maximum efficiency of supply chain can be obtained by Lagrange scalar‐multiplication solving and judging the corresponding Hesse matrix .Secondly ,it can achieve the maximization of the ben‐efits of supply chain by determining the optimal investment of advertising ,techniques ,and reward employees ,it can improve the economy efficiency of supply chain .At the same time ,it can also achieve channel coordination by revenue sharing and opti‐mize the industrial structure of supply chain .Finally ,a numerical experiment was given to illustrate the influence of each fac‐tors on the maximum benefits of supply chain .关键词
物流与供应链管理/供应链效益/最优化/收益共享/协调性Key words
logistics and supply chain management/Efficiency of supply chain/Optimization/Revenue sharing/Coor-dination分类
管理科学引用本文复制引用
韦才敏,李忠萍,范衠..基于广告、技术、奖励的二级供应链效益最大化研究[J].经济数学,2016,33(2):68-74,7.
