计算机应用研究2016，Vol.33Issue(8)：2260-2265,2274,7.DOI:10.3969/j.issn.1001-3695.2016.08.004
考虑样本试用的产品定价与仿真研究
Research on pricing model and simulation of software products with considering sampling-trail strategy
蒋紫艳 1田澎2
作者信息
- 1. 上海交通大学 安泰经济管理学院，上海 200030
- 2. 宁夏大学 经济管理学院，银川 750021
- 折叠
摘要
Abstract
Considering the impact of piracy,how to choose prices and sampling-trial strategy is essential for software vendors. Combined with the principle of learning effect and network externalization,and based on the theory of revenue management,this paper supposed the price and free-trial period as decision variables,and developed the model of profit maximization.According to the Stacklberg game theory,this paper adopted reverse derivation principle to analyze the optimal strategy,and discussed the relationship between optimal strategies and risk cost.Finally,by numerical examples and MATLAB simulation,it analyzed the affects of related-parameters on the price,free-trial period and revenue.The conclusion shows that software vendors will provide the higher level of products to the market,at the same time,adopt the strategies of higher pricing and a relatively short free-trial period,so as to gain higher profit.Piracy rate is decreased with the increasing of risk cost,the relationship between the free-trial strategy and protection on the piracy issue is mutually complementary.关键词
收益管理/软件产品/定价/样本试用策略/风险成本Key words
revenue management/software products/pricing/sampling-trial strategy/risk costs分类
信息技术与安全科学引用本文复制引用
蒋紫艳,田澎..考虑样本试用的产品定价与仿真研究[J].计算机应用研究,2016,33(8):2260-2265,2274,7.
