农业现代化研究2016，Vol.37Issue(4)：694-700,7.DOI:10.13872/j.1000-0275.2016.0065
中国鲜活农产品出口三元边际与定价能力研究--以中国水果对俄罗斯、日本和美国出口为例
Research on the triple margins and pricing power of China’s fresh agricultural exports:A case study of China’s fruit exports to Russia, Japan and the United States
摘要
Abstract
Fresh agricultural products, especially fruits, play an important role in China’s agricultural exports. Using HS 6-digit export data of fruits, this paper analyzed the characteristics of China’s fruit exports to Russia, Japan, the United States, and the world. Then applying the triple margin analysis method, this paper also examined the price and quantity margins of Chinese fruit export growth in each market and tested export pricing power by using the residual demand elasticity model. Results show that 1) China’s fruit export growth is mainly due to the promotion of the intensive margin. It grows along price margin on Russian and US markets and along quantity margin on Japanese market;and 2) Due to the small market share of China’s fruits in each market and vicious competition among export companies, China is lack of pricing power in fruit export market. To further promote China’s fruit exports and to improve pricing power, this paper provides the following suggestions:increasing export fruit varieties, enhancing the added value of export fruits, strengthening the supervision of quality and safety of agricultural products to break through the green trade barriers, improving the organizational level of the companies to enhance the bargaining power in the international market.关键词
扩展边际/价格边际/数量边际/出口定价能力/水果Key words
extensive margin/price margin/quantity margin/export pricing power/fruit分类
管理科学引用本文复制引用
颜小挺,祁春节..中国鲜活农产品出口三元边际与定价能力研究--以中国水果对俄罗斯、日本和美国出口为例[J].农业现代化研究,2016,37(4):694-700,7.基金项目
国家社会科学基金项目（16BJY136）；中央财政科技计划专项“国家现代农业产业技术体系（MATS）”（CARS-27-08B）。 （）
