渭南师范学院学报2016，Vol.31Issue(16)：81-86,6.
论《中国成语大会》的传播技巧
Research on the Communication Skills of Culture Variety Show：Chinese Idioms Conference
摘要
Abstract
Chinese idioms are regarded as living fossils .The variety show:Chinese Idioms Conference transforms Chinese idi-oms contest into a game .In the game, contestants try to guess which idiom is the right answer .Famous scholars serve as judges con-tribute a lot to the show.This show succeeded in spreading traditional culture .In this way, it forms a sharp contest to any other en-tertainment variety show .From the aspect of substance , this show spreads both classical knowledge and correct values .From the as-pect of form and skill , this show has strict rules and distinctive pace .At the same time, Chinese Idioms Conference sets up diverse interactions between the host , the contestants and the judges .From the aspect of communication strategy , this show cultivates cultur-al icons by revealing their talent and charm .This show is both interesting and beneficial because its perfect balance between culture and amusement .Chinese Idioms Conference sets an excellent example for other variety show .关键词
综艺节目/传播技巧/偶像策略/受众黏性Key words
variety show/idol strategy/communication skills/audience adhesion分类
社会科学引用本文复制引用
曹熙斌,刘洁..论《中国成语大会》的传播技巧[J].渭南师范学院学报,2016,31(16):81-86,6.基金项目
渭南师范学院特色学科建设项目西部文化创意产业发展研究 （）
