渭南师范学院学报2016，Vol.31Issue(16)：92-97,6.
基于 TAM 模型的大学生手机媒介素养研究
A Study of College Students’ Mobile Media Literacy Based on TAM
摘要
Abstract
Since the development of mobile phone from the communications tools to a personal multimedia mobile terminals , mobile media transmission force not only influences the media ecology , but also influences the medium of choice for users .This re-search based on the theory of technology acceptance model , with the method of questionnaire , to study the status quo of mobile media literacy of college students , the relationship between college students for mobile equipment acceptance and their media litera -cy.The results showed that college students ’ mobile media literacy is in the medium level and remains to be further higher;college students from different subjects and areas have great differences in such aspects as for mobile equipment self -perceived usefulness , perceived ease of use and use of attitude and their medium of cognition , media criticism and media use;college students for mobile device of self-perceived usefulness , perceived ease of use and the use of cognitive attitudes affect their own media cognition , media criticism and media utilization level .关键词
TAM/手机媒介素养/媒介认知/媒介批判/大学生Key words
TAM/mobile media literacy/media cognition/media criticism/college students分类
社会科学引用本文复制引用
范牡丹..基于 TAM 模型的大学生手机媒介素养研究[J].渭南师范学院学报,2016,31(16):92-97,6.基金项目
陕西省科学技术研究发展计划项目陕西教师队伍发展建设研究---县域环境下师资队伍建设研究（2013 KRM47－02）；渭南师范学院教育科学研究项目渭南市中小学教师流动情况的调研与分析（2013JYKX009）；渭南师范学院人文社科项目渭南教师继续教育和职后教育效果评价和对策研究 （）
