移动通信2016，Vol.40Issue(13)：22-25,4.DOI:10.3969/j.issn.1006-1010.2016.13.004
4G移动互联网中利用信令大数据驱动精准营销的研究
Research on Signaling Big Data Based Accurate Marketing for 4G Mobile Internet
李军1
作者信息
- 1. 中国移动通信集团河南有限公司网管中心，河南 郑州 450008
- 折叠
摘要
Abstract
To study how to solve the problem of accurate marketing for operators in the 4G Mobile Internet plus era, using the signaling big data analysis method, the paper proposed that signaling big data marketing platform should be founded ifrst in order to integrate online and oflfine resources of the operator, and then, user sense centralized marketing strategies should be planned accordingly. Finally, all marketing behaviors should be digitized to achieve the goal of supporting marketing.关键词
信令/大数据/精准营销Key words
signaling/big data/accurate marketing分类
电子信息工程引用本文复制引用
李军..4G移动互联网中利用信令大数据驱动精准营销的研究[J].移动通信,2016,40(13):22-25,4.
