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基于CRISP-DM的移动用户离网分析与预测

李佳林 徐亮 柯欣

移动通信2016,Vol.40Issue(14):38-41,45,5.
移动通信2016,Vol.40Issue(14):38-41,45,5.DOI:10.3969/j.issn.1006-1010.2016.14.008

基于CRISP-DM的移动用户离网分析与预测

Mobile User Churn Analysis and Prediction Based on CRISP-DM

李佳林 1徐亮 1柯欣1

作者信息

  • 1. 中国电信股份有限公司北京研究院,北京 102209
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摘要

Abstract

In order to accurately recognize users with high churn probability, we analyzed mobile user churn behavior using operators’ actual service data and described the model building process in detail based on the CRISP-DM data mining method. Additionally, we distinguished users into normal and abnormal groups, compared the difference, and built models respectively in order to improve the prediction accuracy. The validity of the model was veriifed through data experiment, thus meeting the requirements of business application.

关键词

CRISP-DM/逻辑回归/离网预测

Key words

CRISP-DM/logistic regression/churn prediction

分类

信息技术与安全科学

引用本文复制引用

李佳林,徐亮,柯欣..基于CRISP-DM的移动用户离网分析与预测[J].移动通信,2016,40(14):38-41,45,5.

移动通信

1006-1010

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