安庆师范学院学报（自然科学版）2016，Vol.22Issue(3)：124-127,4.DOI:10.13757/j.cnki.cn34-1150/n.2016.03.031
皖江城市带市民体育消费行为特征与影响因素研究--以马、芜、铜、宜等4市为例
Study on the Characteristics and the Influence Factors of Public Sports Consumption Behavior of Wanjiang City Belt---Take MA WU TONG YI Four Cities as Example
摘要
Abstract
Using the literature material, questionnaire survey and mathematical statistics research methods, Wanjiang City Belt Ma Wu Tong four city residents sports consumption status and the influencing factors were investigated and analyzed .The re-sults show that the Ma'anshan, Wuhu, Tongling and Anqing city people sports consumption behavior main body consciousness is stronger: they have the right attitude on sports consumption , and public sports consumption behavior stratification phenomenon is obvious.But with the four cities'economic level of improvement, people's sports consumption concept has changed;the sports con-sumption behavior is rational.Residents’ sports consumption behavior of the structure is becoming more and more diversified, but it is not reasonable.The factors that affect Ma'anshan, Wuhu, Tongling and Anqing City sports consumption are various, but the main factors are economic condition, time, and site.关键词
皖江城市带/市民/体育消费/行为特征/影响因素Key words
Wanjiang City Belt/Ma Wu Tong Yi/citizen/sports consumption/behavior characteristics/influence factors分类
社会科学引用本文复制引用
张加军..皖江城市带市民体育消费行为特征与影响因素研究--以马、芜、铜、宜等4市为例[J].安庆师范学院学报（自然科学版）,2016,22(3):124-127,4.基金项目
2013年安徽省教育厅人文社会科学研究重点项目（SK2013A104）。 （）
