六盘水师范学院学报2016，Vol.28Issue(4)：32-34,3.DOI:10.16595/j.issn.2016.04.008
对情境式电视公益广告语的分析
The Analysis of The TV Public Service Ads under the Slogan of Specific Situations
摘要
Abstract
In order to enhance the effect of television public service ads, it is necessary to explore the char⁃acteristics and functions of their language. After observing the TV public service ads under the slogan of specif⁃ic situations and comparing them with the language of the slogan style, we find they present certain characteris⁃tics—specific, colloquial, dialects, due to the influence of such specific situations.关键词
具体情境/具体化/口语化/方言化Key words
specific situation/specific/colloquial/dialects分类
社会科学引用本文复制引用
张美乐,陈聪颖..对情境式电视公益广告语的分析[J].六盘水师范学院学报,2016,28(4):32-34,3.
