设计Issue(17)：49-51,3.
IP热潮下春节文化衍生品的设计开发研究
RESEARCH ON THE DESIGN AND DEVELOPMENT OF CULTURAL DERIVATIVES OF SPRING FESTIVAL UNDER IP
摘要
Abstract
In this paper, the theme of the Spring Festival in the IP field of vision is as the object of study. First is the construction of derivatives system resources, including the Spring Festival cultural values, and the story of the Chinese New Year customs and symbol pattern. Second is the use of two design ways, including the Spring Festival cultural transformation, as wel as the regeneration of creative design. Finaly, the article provides development ideas for the design and development of a real taste of the Spring Festival derivatives.关键词
IP/春节/文化衍生品/设计开发Key words
IP/Spring/Festival Cultural derivatives/Design and development分类
通用工业技术引用本文复制引用
王馨欣..IP热潮下春节文化衍生品的设计开发研究[J].设计,2016,(17):49-51,3.基金项目
本文为北京市社会科学基金青年项目（项目编号13JDJGC056）和北京高等学校青年英才计划项目（项目编号YETP1519）的研究成果。 （）
