设计Issue(17)：72-73,2.
从戴夫托罗特之访谈观点论广告创意思维
THE ANALYSIS OF ADVERTISING ORIGINALITY AND THOUGHT IN TERMS OF DAVE TROTT'S VIEW OF INTERVIEW
摘要
Abstract
Originality is the soul of advertising life, and the central theme what it presents. Advertisement filed with fancy not simply can activate the purpose of products and services, but wel reflect advertisement mastermind’s thought, and thus to touch people’s psychological cognition. Visual effect and influence in advertisement depend on the maturity of creative thought because only under its direction with distinct and different can they stand out of competition and commercial market. Given that, the essay is designed to analyze the nature of creative thought through prestigious creative master Dave.Trott’s view from Britain, and thus lead people to understand the necessity of originality in advertising design from more profound perspective.关键词
戴夫·托罗特/创意思维/视觉效果/感染力Key words
Dave·Trott/Creative thought/Visual effect/Influence分类
社会科学引用本文复制引用
陈志莹,宋厚鹏..从戴夫托罗特之访谈观点论广告创意思维[J].设计,2016,(17):72-73,2.
