摘要
Abstract
With the diversification of social development, it has gradualy entered the era of mass consumption, and commercial, public welfare and culture of advertising has developed into every aspect of people's lives, which can provide the information for people living and working, and it can also give people a visual aesthetic experience. Advertising is a business of information delivery, and is able to subtly guide consumption, accelerate market circulation, enhancing social and cultural exchanges. In the context of information and data, graphic design in advertising art occupies an increasingly important position in the design, graphic design, only those with good ideas can enhance the people's attention. By analyzing the deep meaning and characteristics of creative graphics, the graphic design advertising art and design requirements are performed in a whole new perspective of the importance of graphic design in advertising art and design, to provide references for advertising art and design.关键词
图形创意/广告艺术设计/重要性/分析探讨Key words
Graphic design/Advertising art design/The importance analysis分类
管理科学
