出版科学2016，Vol.24Issue(4)：27-32,6.
大数据时代数字出版企业的价值共创研究
Study on the Value Co-creation of Digital Publishing Company in the Big Data Era
摘要
Abstract
Based on the analysis of the value co-creation theory of digital publishing,this paper discusses the value-oriented,organizationforms,co-creation processes and consumer experience,which are the basic elements of digital publishing value co-creation in the big data era. Some strategies are presented for value co-creation of digital publishing companies in the big data era.关键词
大数据/数字出版企业/价值共创Key words
Big data/Digital publishing company/Value co-creation分类
社会科学引用本文复制引用
资武成,方卿..大数据时代数字出版企业的价值共创研究[J].出版科学,2016,24(4):27-32,6.基金项目
本文系中国博士后科学基金第59批面上资助项目“大数据时代数字出版企业的价值共创研究”的阶段研究成果。 （）
