出版科学2016，Vol.24Issue(4)：39-42,4.
“互联网+”背景下传统出版与互联网出版的融合研究--“互联网+ 出版”发展趋势研究（一）
Research on Convergence of Traditional Publishing and Internet Publishing
摘要
Abstract
The dilemma of the traditional publishing does not mean its demise. It will combine the advantages of the Internet publishing in a two-way integration to achieve the reconstruction of the publishing industry. With the support of Internet technology, the mass customization publication, from on-line to off-line, has the advantage that can not be ignored. At the same time, it also realizes the combination of professional production and mass production, the combination of credibility and productivity. In a word, the Internet publishing and traditional publishing has shown a trend of the integration.“Internet + publication”is the way of publishing industry.关键词
传统出版/互联网出版/融合Key words
Traditional publishing/Internet publishing/Convergence分类
社会科学引用本文复制引用
谢湖伟,丁钰淋,李欣玮..“互联网+”背景下传统出版与互联网出版的融合研究--“互联网+ 出版”发展趋势研究（一）[J].出版科学,2016,24(4):39-42,4.基金项目
本文系教育部人文社会科学重点研究其他重大项目“‘互联网+’背景下中国广播电视整合战略研究”（15JJD860004）研究成果。 （）
