出版科学2016，Vol.24Issue(4)：93-95,3.
引进版科技图书的全营销策略
The Whole Marketing Strategy of the Introduction Version of Science and Technology Books
周强 1曹巍1
作者信息
- 1. 北京师范大学出版集团，北京，100875
- 折叠
摘要
Abstract
The whole marketing strategy of the introduction version of science and technology books breaks through the traditional operation mode of marketing“sel for sel ”through deeply getting involved in the early stage of planning topics, the middle stage of design optimization and pre-sale and the multi-dimensional expansion of the sales channels at the late stage, thus to achieve an effective control of cost and risks and ultimately win the broader market.关键词
引进版/科技图书/全营销Key words
The introduction version/Science and technology books/Whole marketing strategy分类
社会科学引用本文复制引用
周强,曹巍..引进版科技图书的全营销策略[J].出版科学,2016,24(4):93-95,3.
