内蒙古电力技术2016，Vol.34Issue(4)：17-22,6.DOI:10.3969/j.issn.1008-6218.2016.04.024
基于大数据平台的电力营销信息化建设分析
Informatization Construction of Power Marketing Based on Big Data Platform
王志坚1
作者信息
- 1. 内蒙古电力 集团 有限责任公司，呼和浩特 010020
- 折叠
摘要
Abstract
Traditional power marketing is lack of deep analysis, mining capacity of data correlation analysis. To solve these problems the author proposes informatization construction of power marketing programme based on big data platform. Based on the huge data of power marketing system, making full use of the huge amount of power data in power marketing system to predict business trends and generate strategy, optimize the marketing and service mode targetedly. The informatization of power marketing of contains the comprehensive service system based on big data platform, the informatization of power marketing based on mobile internet and the technical architecture of big data platform. Informatization construction of power marketing based on the big data platform will enhance the capacity of data mining and analysis in marketing, and improve the ability and the quality of marketing service.关键词
大数据平台/全方位服务体系/电力营销信息化/技术架构/用电负荷预测Key words
big data platform/comprehensive service system/informatization of power marketing/technical architecture/power load forecasting分类
管理科学引用本文复制引用
王志坚..基于大数据平台的电力营销信息化建设分析[J].内蒙古电力技术,2016,34(4):17-22,6.
