品牌研究Issue(2)：42-55,14.
原产地形象效应及其相关问题探析--兼谈基于原产地形象效应的企业经营策略
A Study on Country of Origin Effects and its Related Issues and Some Discussion on Operation Strategies
摘要
Abstract
Based on the extended literature review and logic deduction, this study makes a comprehensive review and analysis on the connotation of country of origin,and image of county of origin and its characters, antecedents,formation mechanism, moderators and effects, and some discussion onoperation strategies. The results clarified some vague understanding and made up for some gaps in the domain of country of origin. Our conclusion can better guide the operation man⁃agement of companies.关键词
原产地/原产地形象/原产地形象效应/经营策略Key words
Country of origin/Image of country of origin/Country of origin effects/Management strategy分类
管理科学引用本文复制引用
张圣亮..原产地形象效应及其相关问题探析--兼谈基于原产地形象效应的企业经营策略[J].品牌研究,2016,(2):42-55,14.基金项目
安徽省科技厅软科学研究项目安徽省高新技术企业培育和高新技术产业发展趋势及对策研究，项目编号1607a0202004 （）
