摘要
Abstract
This paper reviews domestic brand management papers accounting to 557, which published on core journals of the management class and economy class during the period of 2000-2012. Based on these papers, this paper focuses on content analysis and comparative stud⁃ies. First of all, according to detailed analysis of three aspects: hot journals, hot topics, research methods, this article depicts a general overview of domestic brand management in this period. Then based on the time series, the study of domestic brand management can be divided into three stages: exploration stage、growth stage and maturity stage from which this paper concludes the changes of trends concerning hot topics and research methods. Finally, through correspon⁃dence analysis, it turns out that there exists a certain correspondence relationship between the hot topics and research methods. According to the research on these issues, this paper concludes the blank of current domestic brand management and provides new directions and recommenda⁃tions for future research.关键词
品牌管理/热点主题/内容分析/网络图/趋势分析Key words
Brand management/Hot topic/Network diagram/Correspondence analysis/Trend analysis分类
管理科学
