品牌研究Issue(3)：29-42,58,15.
中国品牌与环境的海外消费者认知
Overseas Consumers` Cognitive about Chinese Brands and Environment
摘要
Abstract
In order to enter the international market,Chinese brands need to understand the overseas consumers for Chinese brands and Chinese brands development environment cognitive, so a questionnaire survey is conducted in this research. The survey data show that overseas con⁃sumers on the Chinese brand image recognition, and certainly a cost-effective, innovative and other positive side, but also pointed out the insufficient quality and intellectual property; and in the cognitive aspects of brand development environment,they are certainly our country’s superi⁃or social system, positive humanistic tradition and other favorable factors, but also pointed out the lack of environmental and regulatory issues.关键词
中国品牌/中国品牌环境/海外消费者/认知调查Key words
Chinese Brands/Chinese brands Environment/Overseas Consumers/Cognitive Survey分类
管理科学引用本文复制引用
舒咏平,戴世福,饶鉴..中国品牌与环境的海外消费者认知[J].品牌研究,2016,(3):29-42,58,15.基金项目
2014年度国家哲学社会科学基金重点项目“中国国家形象建构中自主品牌传播困境与对策”（项目编号14AXW011）的阶段性成果 （）
