品牌研究Issue(3)：59-70,12.
美国动画电影在中国网络上的口碑研究--以皮克斯动画在豆瓣网表现为例
Piaxr Animation Films' OnlineWord-of-Mouth Research in China
摘要
Abstract
Anonymity of Internet makes huge contribution to the strong individual emotions within these films' word-of-mouth online, which means these reviews are real feedback to the movies they watched. And mounts of this accumulation would have a heavy influence on real box-office, which has been proved by many scholars. In China, many authority movie websites like douban.com collected huge amount people to talk together about movies. Hence, this paper tries to do the research about the real attitude of Chinese audience word-of-mouth online to Pix⁃ar animation movies,and the elemnts which influences the attitude. According to the research re⁃sults,the concludsions would be summarized to give Chinese animation movies' some advices.关键词
动画电影/皮克斯/网络口碑/内容分析Key words
Animation film/Pixar studio/Internet word-of-mouth/Content analysi分类
管理科学引用本文复制引用
崔莉萍,崔灿..美国动画电影在中国网络上的口碑研究--以皮克斯动画在豆瓣网表现为例[J].品牌研究,2016,(3):59-70,12.基金项目
本论文为2015年上海市艺术科学规划项目（2015H07）；2015年上海市学校艺术科研项目（C33）；2014年上海市教育科学研究项目（B14012）、2013年度上海外国语大学校级规划课题等阶段性研究成果 （）
