品牌研究Issue(3)：85-94,10.
消费者对在线评论可信度感知的影响因素研究综述
An literature Review on the Factors That Affect Consumers’ Perceived Credibility of Online Reviews
吴慧 1李季 1孙鲁平1
作者信息
- 1. 中央财经大学 商学院，北京 102206
- 折叠
摘要
Abstract
IPrevious research has shown that online reviews significantly influence consumer purchasing decision. However, with the flooding of fake reviews, more and more consumers come to realize that not all the reviews are real. What factors can affect consumers' perceived credibility of online reviews?This article conducts an extensive review of existing literature on the dimensions that are found to affect consumers' perceived credibility of online reviews , and further proposes some future research directions.关键词
在线评论/可信度感知/消费者行为Key words
Online review/Perceived credibility/Consumer behavior分类
管理科学引用本文复制引用
吴慧,李季,孙鲁平..消费者对在线评论可信度感知的影响因素研究综述[J].品牌研究,2016,(3):85-94,10.
