品牌研究Issue(4)：20-26,7.
当代中国奢侈品消费行为特征与解析
An Analysis of the Characteristics of Luxury Consumption Behavior in Contemporary China
摘要
Abstract
This research investigates the consumer behavior characteristics regarding luxury goods in the context of contemporary China, with the aim to yield insights into the profiles, the internal logics,and the development trends of luxury consumption behavior of Chinese con-sumers. The study advances the literature and the theory concerning luxury goods consumer be-havior. The results provide valuable information for a number of business activities, ranging from product development and branding strategies to communications management, and thus the findings have significant implications for the prestige brand owners and practitioners in the luxury industry, whether domestic or foreign market.关键词
奢侈品牌/购买行为/市场集群/决策制定Key words
Luxury brand/Buying behavior/Market Cluster/Decision-making分类
管理科学引用本文复制引用
张梦霞,陈静..当代中国奢侈品消费行为特征与解析[J].品牌研究,2016,(4):20-26,7.基金项目
对外经济贸易大学中国消费研究院2015年度基金项目“中国奢侈品消费者行为研究” （）
