品牌研究Issue(4)：27-35,53,10.
国内原产国理论研究综述
The Literature Review of the Domestic Country of Origin Theory Research
摘要
Abstract
Since the proposition of country of origin effects was first raised by Schooler in 1965,the theory of origin of the country of origin has been a hot spot in the field of internation⁃al marketing research. From the beginning of 1990s, there have been a lot of theoretical litera⁃ture on country of origin effects in the domestic. On the basis of the systematic review of the do⁃mestic literature on the effects of country of origin in recent 20 years, the paper summarized and commented the main research fields and the research results, and further pointed out the limitations and shortcomings of the research, and the direction of future research.关键词
原产国/原产国效应/研究综述Key words
Country of origin/Country of origin effects/Research review分类
管理科学引用本文复制引用
常远,孙丽辉..国内原产国理论研究综述[J].品牌研究,2016,(4):27-35,53,10.基金项目
国家自然科学基金项目区域品牌形象对公司品牌评价的动态作用机制研究--基于光环-概括效应整合模型的修订与检验 （）
