品牌研究Issue(4)：36-43,8.
仿冒奢侈品购买行为的影响因素--基于巴基斯坦消费者的研究
Factors of Luxury Counterfeiting Behavior--Empirical Study of Pakistan Consumers
摘要
Abstract
The purchase behavior of counterfeit product is a special phenomenon in the mar⁃keting field. Why consumers prefer to counter products, and what factors may affect their con⁃sumption behavior?The answer to these questions contributes to the theory of consumer behavior. The aim of this study is to analyze the impact of price,prestige,uniqueness and quality on the counterfeit product(s) buying. non-deceptive buying behavior was observed in this research. The results show that price, uniqueness and quality can significantly affect counterfeit buying, while prestige showed insignificant results.关键词
价格/声誉/独特性/质量/购买意向/仿冒品/巴基斯坦Key words
Price/Prestige/Uniqueness/Quality/Buying Intention/Counterfeit/Pakistan分类
管理科学引用本文复制引用
Tahir Mumtaz Awan,黎小林,EL Haoussine Youssef,王海忠,Ammar Zaheer Gureja..仿冒奢侈品购买行为的影响因素--基于巴基斯坦消费者的研究[J].品牌研究,2016,(4):36-43,8.基金项目
教育部人文社会科学研究青年基金项目 （）
