品牌研究Issue(4)：44-53,10.
依恋研究的多学科视角述评
A Multidisciplinary Review of Attachment Research
摘要
Abstract
Attachment describes the quality of close relationships,which has beendelved into by several disciplines. The objects individuals feel attached to have extended from persons in psy⁃chology, to brands in marketing, and places in human geography, environmental psychology and tourism field. With different background for each discipline, there exist research divergences. Therefore,it is necessary to integrate related studies to elicit important research topics among dif⁃ferent disciplines. Topics could be categorized into four,specifically,these are defining and ex⁃tending the concept,developing methods of measuring attachment,proceeding empirical research⁃es,and theoretically explaining the internal mechanism of attachment. All the contributions devot⁃ed by individual disciplines imply further interdisciplinary researches.关键词
依恋/品牌依恋/地方感/地方依恋Key words
Attachment/Brand attachment/Sense of place/Place attachment分类
管理科学引用本文复制引用
潘莉..依恋研究的多学科视角述评[J].品牌研究,2016,(4):44-53,10.基金项目
国家旅游局2015年度万名旅游英才计划之研究型英才培养项目（WMYC20151084）资助 （）
