中国药业2016，Vol.25Issue(14)：5-6,7,3.
“奶粉进药店”新渠道的认知调查及分析
Investigation and Analysis on the New Marketing Sales Channel of Milk Powder
摘要
Abstract
Objective To investigate the awareness of customs on the new marketing sales channel of milk powder,which was called"Milk Powder into Drug Store"(MPDS) in Foshan and to analyze its developing prospects. Methods The understanding and expecting prospects of retail drugstore operators and consumers on MPDS were investigated. Results The drugstore operators thought the MPDS was an advantage to the sales of milk powders,and more than half of the consumers knew of MPDS through the ways of newspapers, television and internet. Conclusion MPDS has significant advantages,however,it should be improved more popular. Moreover,the detailed rules and regulation of MPDS should be established in future. The customer should look upon MPDS rationally.关键词
奶粉进药店/政府文件/药店经营者/消费者/访谈/调查Key words
Milk Powder into Drug Store/government documents/drugstore operators/consumer/interview/survey分类
医药卫生引用本文复制引用
杜卓,孟兰贞,黄佑,刘飞蝶,梁伟光,谭淑仪,林仕锦,韩彬,李钟..“奶粉进药店”新渠道的认知调查及分析[J].中国药业,2016,25(14):5-6,7,3.基金项目
国家自然科学基金，项目编号81173194；广东省自然科学基金，项目编号S2012010010489；广东省医学科研基金，项目编号A2013688。 （）
