海洋开发与管理2016，Vol.33Issue(6)：15-19,5.
基于Probit模型的人口统计特征指标对水产品消费偏好的影响分析
The Impact of Demographic Characteristics for Consumer Preferences of Aquatic Products Based on Probit Model
摘要
Abstract
China has a big gap between Per capita consumption of aquatic products and per capita availability,although China has been ranked first in aquatic production for the long run.What’ s more,it means the domestic demand has a great potential with the growing resident income.From the behavior of consumers,the paper used Probit model to analyze the relation with the consuming preference and 5 factors which come from questionnaire in Beijing,Shanghai and Xi’an.The con-clusion showed that family size has an opposite effect on preference.However,age,education and income level are positive correlation.The family size and income level play a more important role. Some suggestions were provided in the paper based on the results.关键词
消费偏好/人口统计特征指标/Probit模型/水产品Key words
Consumer preference/The characteristics of statistical indicators/Probit model分类
管理科学引用本文复制引用
蔡孟沿,孙琛..基于Probit模型的人口统计特征指标对水产品消费偏好的影响分析[J].海洋开发与管理,2016,33(6):15-19,5.基金项目
农业部规划项目“中国水产品需求分析”（D－8005－13－0294）． （）
