经济与管理2016，Vol.30Issue(5)：19-24,6.
消费者网购支付渠道信任转移研究
Research of the Trust Transfer on Consumer's Online Payment Channel
摘要
Abstract
Based on the theory of TAM and trust transfer,the paper builds the conceptual model of payment channel which transferred from traditional internet payment to mobile internet payment,and analyzes how the factors of TAM model and user perception affect consumer's usage intention of mobile payment,and then the model is performed by empirical research. The results reveal online payment not only directly influence mobile payment initial trust, but also indirectly affect the mobile payment initial trust through structural security and perceived usefulness. Perceived usefulness,structural security and personal innovation has a positive effect on initial trust. But the perceived ease of use and convenience have little effects on the mobile payment initial trust.关键词
传统互联网支付/移动互联网支付/信任转移/TAMKey words
Traditional internet payment/Mobile payment/Trust transfer/TAM分类
管理科学引用本文复制引用
李宝库,高玉平,倪元元..消费者网购支付渠道信任转移研究[J].经济与管理,2016,30(5):19-24,6.基金项目
国家自然科学基金项目（71172218）；高等学校博士学科点专项科研基金博导类资助课题 （）
