情报杂志2016，Vol.35Issue(9)：141-145,5.DOI:10.3969/j.issn.1002-1965.2016.09.025
一种微信公众号影响力的评估方法
A Method for Evaluating the Influence of the WeChat Public NO
颜月明 1赵捧未1
作者信息
- 1. 西安电子科技大学经济与管理学院 西安 710126
- 折叠
摘要
Abstract
Purpose/Significance] Using the idea of H index and R index for reference, this paper puts forward an influence assessment model of WeChat Public NO. to provide a theoretical basis for relevant managers and users to implement advertising, marketing, manage-ment and control of public opinion. [ Method/Process] On the basis of a comprehensive consideration of the reading index, likes index and the number of articles, the WeChatIndex model was constructed, and experiment and analysis were carried out thereafter. [ Result/Conclu-sion] The WeChatIndex model thinks that the WeChat Public NO. having a number of high reading volume and high praise articles means wide spread, high impact on the audience, highly recognized published articles by the public and higher influence.关键词
微信公众号/H指数/R指数/WeChatIndex模型Key words
the WeChat Public NO./H index/R index/WeChatIndex model分类
社会科学引用本文复制引用
颜月明,赵捧未..一种微信公众号影响力的评估方法[J].情报杂志,2016,35(9):141-145,5.
