农业现代化研究2016，Vol.37Issue(5)：892-901,10.DOI:10.13872/j.1000-0275.2016.0082
农户种植决策感知与行为决策差异分析--基于江汉平原的实证研究
Differences between farmers’ perception and behavior decisions on crop planting：An empirical study of Jianghan Plain
摘要
Abstract
This case study derived from the behavior theory, and focused on farmers’ perception and action gaps for crop changes. A Logistic regression model was used to analyze the factors that affected farmers’ crop planting decision, and which had been compared to the perceived factors identiifed by an earlier survey. Results showed that behavioral intention had a strong predictive effect on farmers’ behaviors, and inconsistencies between farmers’ perception and crop planting action had been observed as well. Important factors such as economic beneifts, crop production and family wealth imposed a signiifcant impact on farmers’ decision making; and some perceived unimportant factors, including planting technology and subsidies, consistently had little impact on farmers’ crop decisions. Perceived important factors, irrigation system, had no effects on farmers’ crop decisions. There were gaps of the relative importance for the factors affecting farmers’ perception and behavior decision. In consideration of those differences the government should not only pay attention to the decision-making behaviors, but also to farmers’ preferences and willingness to crop decisions, thus increase consistency between farmers’ perception and their behaviors which may enhance the satisfaction and happiness of farmers during decision making process.关键词
作物选择/感知/行为决策/农户Key words
crop decision/perception/behavior decision/farmers分类
管理科学引用本文复制引用
黄玛兰,李晓云,袁梦烨,刘念,张翅,罗碧霞..农户种植决策感知与行为决策差异分析--基于江汉平原的实证研究[J].农业现代化研究,2016,37(5):892-901,10.基金项目
国家自然科学基金项目(71203073)；教育部人文社会科学基金项目(12YJC630105)。@@@@National Natural Science Foundation of China (71203073) （71203073）
the Foundation for Humanities and Social Sciences of Ministry of Education of China (12YJC630105) （12YJC630105）
