中国渔业经济2016，Vol.34Issue(3)：56-62,7.
海南省水产品区域品牌建设策略研究--基于SWOT分析法
Research on regional brand strategies of aquatic products in Hainan
摘要
Abstract
The quality and brand of the product are the adoption in the market competition. Aquatic products are the important subject in Hainan export earnings. However, the aquatic product enterprises lack of regional brand awareness, which makes Hainan aquatic products have a low awareness and cheap price and lack of market competitiveness in the international market and even in the domestic market. This paper expounds the present situation of aquatic products of Hainan province in detail, and uses the SWOT to analyze the current aquatic products industry in Hainan, and puts forward some strategies to strengthen the regional brand of aquatic products, aiming to improve the public awareness of aquatic products in the domestic and foreign markets, and finally solid its market competitiveness.关键词
海南省/水产品/区域品牌/SWOTKey words
Hainan province/aquatic products/regional brand/SWOT分类
管理科学引用本文复制引用
张宇慧,王婉钰,郭海刚..海南省水产品区域品牌建设策略研究--基于SWOT分析法[J].中国渔业经济,2016,34(3):56-62,7.基金项目
论文说明本文由2014年海南省哲学社会科学规划课题“海南省水产品外贸产业链利益协调机制研究”（HNSK （GJ）14-23）资助。 （）
