吉首大学学报（自然科学版）2016，Vol.37Issue(5)：77-80,4.DOI:10.3969/j.cnki.jdxb.2016.05.018
湖南安化黑茶评审与营销人力资源建设
Training Practitionersin Assessment and Marketing of Dark Green Tea Basedon Demand Forecast:Taking Anhua Dark Green Tea as An Example
摘要
Abstract
With the rapid development of dark green tea industry in Anhua,Yiyang,Hunan province,it is urgent to improve the practitioners'ability in tea assessment and marketing,which will not only solve the contradiction between supply and demand and the problem in the brand construction and management in this industry,but also conforms to the needs of practitioners'career development and the extension of this industry.Based on the research on the professionals cultivation in the maj or of Tea Assessment and Marketing in Hunan Open University,it is shown that the training should not only enhance the practi-tioners'qualification and help them gain the national qualification,but also cultivate the new type of skilled farmers,integrate the academic and non-academic training,and market the tea into the communi-ty,so that training can definitely provide the driving force for boosting the local economic development in Hunan Province.关键词
黑茶/评审与营销/模式/培训Key words
dark green tea/assessment and marketing/model/training分类
管理科学引用本文复制引用
陈萍..湖南安化黑茶评审与营销人力资源建设[J].吉首大学学报（自然科学版）,2016,37(5):77-80,4.基金项目
湖南省广播电视大学重点课题（XDK2015Z A 19）；湖南省益阳市社科联课题 （）
