计算机工程与应用2016，Vol.52Issue(19)：1-6,106,7.DOI:10.3778/j.issn.1002-8331.1603-0041
考虑客户满意度的网络零售配送时隙定价策略
Pricing strategy of time slot for internet retailing delivery with considering customer satisfaction
摘要
Abstract
In order to research the pricing strategy of time slot for internet retailing delivery, combined with the dual-objective of customer satisfaction and benefits, a customer satisfaction model is given according to the price, delivery time length and the width which based on the expectation disconfirmation theory and Analytic Hierarchy Process(AHP). Based on the revenue management theory, a 0-1 variable is introduced in order to given a revenue model that considering the opportunity cost and additional cost. A time slot pricing model under dual-objective is given according to the different rev-enue preference of retailers. The paper analyzes the influence of the pricing and revenue from the different revenue prefer-ence of retailers through the case analysis; according to the characteristics of randomness customer choice, the pricing strategy of time slot is analyzed under different delivery time length and the sensitivity of time slot, as well as the influ-ence of customer satisfaction and revenue from different customer arrival rate.关键词
网络零售/客户满意度/时隙/定价策略/交付期Key words
Internet retailing/customer satisfaction/time slot/pricing strategy/delivery time分类
管理科学引用本文复制引用
陈淮莉,魏云飞..考虑客户满意度的网络零售配送时隙定价策略[J].计算机工程与应用,2016,52(19):1-6,106,7.基金项目
国家社会科学基金（No.15BGL084）；上海市哲学社会科学规划课题（No.2014BGL018）。 （）
