标准科学Issue(9)：57-59,3.DOI:10.3969/j.issn.1674-5698.2016.09.014
群体品牌认证促进新塘牛仔服装产业发展研究
Study on the Role of Group Brand Certification in Promoting Denim Garment Industry in Xintang
摘要
Abstract
By analyzing the current situation and existing problems of Xintang denim garment industry, this paper discusses the brand certification of enterprises in the jeans garment industry. Through the brand certification of enterprises, it creates the denim closing business group brand with good quality to establish a good brand image, enhance the market competitiveness of clothing enterprises in Xintang town of Guangzhou, promote its denim industry embarking on the road of brand strategy, which finally promotes the development of Xintang garment industry.关键词
群体品牌/认证/牛仔服装产业Key words
group brand/certification/denim garment industry引用本文复制引用
万洁虹,刘彩霞..群体品牌认证促进新塘牛仔服装产业发展研究[J].标准科学,2016,(9):57-59,3.
