移动通信2016，Vol.40Issue(18)：94-96,3.DOI:10.3969/j.issn.1006-1010.2016.18.017
基于消费者偏好的移动支付方式选择影响因素研究
Research on Factors Inlfuencing the Choice of Mobile Payment Method Based on Consumers’ Preference
摘要
Abstract
To solve the problem of consumer’s mobile payment choice dififculty, and to give suggestions to mobile payment service providers on products design and service introduction, this paper presented and analyzed factors inlfuencing consumer’s choice using structural-equation-modeling. The results show that perceived usefulness, ease, customers’ preference, and perceived discount have favorable inlfuence on payment choice; and perceived risk has negative influence. Mobile payment service providers should provide easy mobile payment methods, recognize market segments, and provide a variety of mobile payment options for consumers.关键词
移动支付方式/消费者偏好/结构方程模型Key words
mobile payment method/consumers’ preference/structural-equation-modeling分类
管理科学引用本文复制引用
米利群..基于消费者偏好的移动支付方式选择影响因素研究[J].移动通信,2016,40(18):94-96,3.基金项目
河北省高层次人才资助项目“基于消费者偏好的移动支付方式采纳和选择研究” （）
