情报杂志2016，Vol.35Issue(10)：201-207,7.DOI:10.3969/j.issn.1002-1965.2016.10.035
原创性教育UGC生成动因实证研究
Empirical Research of Motivation on Original UGC of Education
摘要
Abstract
Purpose/Significance] The existence of original UGC of education enables learners to get learning resources through diverse channels, thus changes the way of learning. The active participation of users guarantees the generation of original UGC of education. [ Method/Process] Based on motivation theory, social exchange theory and self-efficacy theory, this research put forward an original edu-cation UGC generating motivation model from two dimensions of individual and society, extracting 12 factors and constructing 16 theoreti-cal hypotheses for the empirical motivation study using the creator of original UGC of education as the research object. [ Result/Conclu-sion] Structural equation model is used to verify the hypotheses. It is found that motivation to help others, altruism, a sense of achievement and satisfaction, and the idea of lifelong learning have a positive impact on userˊs enthusiasm to generate content. Some corresponding measures and suggestions on motivating more user involvement in generating content are presented at last.关键词
用户生成内容/原创性/生成动因/结构方程模型Key words
user generated content/originality/generation motivation/structural equation model分类
社会科学引用本文复制引用
杜静,万力勇,赵呈领..原创性教育UGC生成动因实证研究[J].情报杂志,2016,35(10):201-207,7.基金项目
国家自然科学基金“我国开放教育资源项目质量监测评价及质量保证策略研究---基于用户满意度视角”(编号:71503278)的阶段性研究成果。 （编号:71503278）
