当代经济管理2016，Vol.38Issue(11)：26-29,4.DOI:10.13253/j.cnki.ddjjgl.2016.11.005
“互联网+”下医药电子商务生态系统的构建与发展路径
The Construction and the Development Path of the E-commerce Ecosystem of the"Internet plus"Medicare
摘要
Abstract
The " Internet plus" concept does not simply mean that traditional industries combine with the Internet in a rough way. It is a mode innovation as well as a new economic format. The medical treatment e-commerce is derived from a complex integration of the Internet-plus-circulation, the Internet-plus-manufacturing and the Internet-plus-medication. As a subdivided market of developed e-commerce industry, the medical treatment e-commerce has both the feature of e-commerce and the characteristics of the Internet-plus-medical. Supported by the theory of ecosystem and e-commerce ecosystem, the article constructed a framework of medical treatment e-commerce ecosystem and puts forward some development paths, including the application of ecosystem thinking, the integration of medical insurance and e-commerce, and the improvement of logistics resources of medical treatment e-commerce.关键词
“互联网+”/医药电子商务/生态系统/医保/物流Key words
the " Internet plus"/medical treatment e-commerce/ecosystem/health insurance/logistics分类
管理科学引用本文复制引用
张夏恒..“互联网+”下医药电子商务生态系统的构建与发展路径[J].当代经济管理,2016,38(11):26-29,4.基金项目
陕西省社会科学基金项目（2015K030）；中央高校基本科研业务费专项资金资助（310833155010）。 （）
