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橱窗展示中的交互应用初探

余佳莹 张继晓

设计Issue(21):16-17,2.
设计Issue(21):16-17,2.

橱窗展示中的交互应用初探

THE APPLICATION OF INTERACTIVE METHODS IN WINDOW DISPLAY DESIGN

余佳莹 1张继晓1

作者信息

  • 1. 北京林业大学艺术设计学院
  • 折叠

摘要

Abstract

Shop window display is the most direct and efficient carrier of demonstration for the store, and it is a good method to attract consumers and display the brand image. Compare to the conventional window display design, the new window display is given the "interaction", a brand new characteristic that digital media brings. Customers change from receiving information passively to interact and communicate with the window actively and obtain information. This paper mainly discusses the use of interactive device in the area of window display, combines some window display examples to analyze the characteristics and types.

关键词

橱窗展示/交互/展示设计

Key words

Window display/Interaction/Exhibition design

分类

通用工业技术

引用本文复制引用

余佳莹,张继晓..橱窗展示中的交互应用初探[J].设计,2016,(21):16-17,2.

设计

1003-0069

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