摘要
Abstract
The sense of high-class in design and package does not refer to outer packing in the graphic design of visual aesthetic feeling, but is based on the CMF, packaging forms, the way of use and touch to upgrade the comprehensive experience. Good packaging is a common need of business seling premium and the common demand. In this paper, we use the form of consumer interview and observation to study. First of al, we analyze the form of packaging in the market, and then recruit consumers for behavioral testing. As a result, it is concluded how to improve the sense of high-class in packaging design.关键词
年轻消费者/护肤品包装/高级感/消费心理Key words
Young consumers/Skin care products packaging/The sense of high-class/Consumption psychology
