设计Issue(21)：70-71,2.
视觉传达设计转型中的“互补”特性探究
RESEARCH ON THE "COMPLEMENTARY" CHARACTERISTICS IN THE TRANSFORMATION OF VISUAL COMMUNICATION DESIGN
摘要
Abstract
Complementary is based on the dialectical thinking of Chinese traditional culture, of which the emphasis is put on the thinking pattern of "tackling both extremes". It is not only an interrelated, dynamic and ongoing concept, but also a method for completeness with complementarity, integrity and comprehension as its key points. This paper applies "complementary perspective" to analyze the design problems of visual communication design in the process where traditional media transforms into new media, to explore its complementary characteristics from the aspects including reading methods, information transmission media, information presentation methods, information accepting methods and visual aesthetic methods.关键词
互补/视觉传达设计/信息传达/视觉审美Key words
Complementary/Visual/Communication/Design/Information transmission/Visual aesthetic分类
通用工业技术引用本文复制引用
王潇娴..视觉传达设计转型中的“互补”特性探究[J].设计,2016,(21):70-71,2.基金项目
江苏省教育厅高校哲学社会科学研究项目《互补的理解--中西方现代设计方法中的“互补”特征研究》，项目编号2012SJD760054。 （）
