现代电子技术2016，Vol.39Issue(21)：75-77,82,4.DOI:10.16652/j.issn.1004-373x.2016.21.018
体育赛事背景广告曝光参数建模与预测
Modeling and prediction of exposure parameters for background advertisments in sports events
向玉山1
作者信息
- 1. 内蒙古师范大学 青年政治学院,内蒙古 呼和浩特 010051
- 折叠
摘要
Abstract
Since the exposure parameters of background advertisments in sports events are affected by the race venues and sponsor types synthetically,their change is complicated. In order to improve the prediction accuracy of the advertising exposure parameters,a relevance vector machine based prediction model of background advertising exposure parameters of sports events is proposed. The regression function of background advertising exposure parameters of sports events was constructed by collec-ting the relevant data of the background advertising exposure parameters of sports events,and using the relevance vector ma-chine to fit the mapping relation between exposure parameters and influence factors. The validity was verified by means of the background advertising exposure data of background advertisements in Chinese Super League Football. The results show that the relevance vector machine can describe the change law of the background advertising exposure parameters,and obtain the high-precision prediction results of background advertising exposure parameters.关键词
体育赛事/背景广告/曝光参数/预测模型Key words
sports event/background advertisement/exposure parameter/prediction model分类
信息技术与安全科学引用本文复制引用
向玉山..体育赛事背景广告曝光参数建模与预测[J].现代电子技术,2016,39(21):75-77,82,4.
