摘要
Abstract
From the concept of intangible cultural heritage and the current situation of intangible, the article points out the role of brand spread design in heritage protection, inheritance and development. Through case study, this essay explores the characteristics of two intangible cultural heritages Weifang kite and Tianjin Yangliuqing as wel as their application in the design works, and hopes to introduce a method, which can be as a reference in intangible cultural heritage brand spreading. To have better protection and development, intangible cultural heritage needs not only the government's attention and support, but also sets up their good brand images to spread their brand through multiple points of view, multi-dimensional way of propaganda and the intervention of new media. This brings benefit not only to the intangible cultural heritage in the protection, inheritance and development of modern society, but also to the traditional folk art and its related industries development.关键词
非物质文化遗产/品牌/传播/设计Key words
Intangible cultural heritage/Brand/Communication/Design分类
通用工业技术
