石家庄经济学院学报2016，Vol.39Issue(5)：7-12,6.DOI:10.13937/j.cnki.sjzjjxyxb.2016.05.002
网络众筹项目融资成功率影响因素的实证研究
Empirical Research on Success Factors of Internet Crowdfunding Project Financing
摘要
Abstract
With the development of internet technology, the internet has become a part of modern banking financial sector that cannot be ignored. Internet crowdfunding as one of the typical financial product is a new way of invest-ment and financing in recent years. This paper selects six large-scale crowdfunding platforms and analyzes the fac-tors that influence the success of crowdfunding. The study argues that the project platform, planning, promotion level and region would have an impact on the success of projects. Based on empirical study, the paper provides some policy suggestions, hoping to promote the development of China's internet crowdfunding.关键词
网络众筹/融资/成功率Key words
Internet crowdfunding/financing/success ratio分类
管理科学引用本文复制引用
徐子尧,罗杰..网络众筹项目融资成功率影响因素的实证研究[J].石家庄经济学院学报,2016,39(5):7-12,6.基金项目
国家自然科学基金“私募股权并购投资对我国上市公司治理机制的影响研究”(71350009)。 （71350009）
