徐州工程学院学报（社会科学版）2016，Vol.31Issue(6)：41-46,6.
新媒体时代在线评论的前因与后效研究
A Study on the Antecedents and Aftereffects of Online Comments in the Era of New Media
摘要
Abstract
In the era of new media,online comments have become the important information sources which impact on the decision-making of consumer purchasing and enterprise marketing.In fact,their practi-cal application and theoretical research are widely concerned.Based on the core collection of the database in the Web of ScienceTM and the relevant literature in CNKI during 2008-2015,this paper found out that the research contents mainly focus on the antecedents which influence the serviceability of online comments, and the aftereffects which influence the willingness of consumer purchase and products sales.The busines-ses involved in the research are relatively less.In general,the research of online comments is still in the ini-tial stage,and the universality and thoroughness need to be further improved.关键词
在线评论/信息传播/研究内容/趋势展望Key words
online comments/information dissemination/research content/trend outlook分类
管理科学引用本文复制引用
杨雪,谢守祥..新媒体时代在线评论的前因与后效研究[J].徐州工程学院学报（社会科学版）,2016,31(6):41-46,6.基金项目
2016年国家社科基金“中国体育用品品牌生态位构成维度、影响机制研究”(16BTY052) （16BTY052）
江苏省高校哲学社会科学研究项目“新媒体时代在线口碑信息对品牌社群关系质量的影响研究”(2015SJD474)的阶段性成果之一 （2015SJD474）
